Dictionaries define a keynote speaker as someone who delivers a speech or talks about important issues regarding a certain event or convention, like graduation or commencement ceremonies. A keynote speaker is considered to be the moderator or heart of the program because he discusses the main topic and agenda. That’s why in conducting an event, especially corporate or business conventions, a speaker is very important.
The audience will get the main idea and purpose of the event from the speaker. That’s why keynote speakers earn more than other professional speakers because of their significance and important role in an event. Some even refer to them as “the icing on the cake”.
On the Difference
Generally, people consider a keynote speaker as the one who delivers a speech or talks to the audience for more or less an hour. Many of them confuse keynote speakers with other kinds of speakers. Some even tend to use these terms interchangeably. Actually, any speaker can deliver a keynote. The only difference is that a keynote speaker is required to do research about the event’s industry, issues, and most of all audience. He or she needs to capture and highlight the very essence of the event or convention in his or her speech.
Aside from this, such a professional must also deliver the speech in a captivating and interesting way so that everyone will pay attention and get the information they need to know. So, if you are asked to deliver a keynote speech by a certain organization, see to it first that they’re really looking for someone who’ll deliver the keynote. They might be referring to a simple inspirational speech or an educational speech.
Before you aim to deliver your keynote speech with flying colors, you have to consider first the important facts and ideas about your topic. Know your client’s purpose so that you would know what to research and study. Be familiar with the organization and event’s important information, issues, and agenda. This will help you in writing your speech as well as finding the resources that can be of use to you. After brainstorming and drafting your speech, you can now think or come up with the ideas on how to make the delivery of your speech appealing and interesting.
There are so many ways and approaches in capturing the audience’s attention and interest. You, as a speaker, can use humor and integrate it into audience participation, video clips, literary stories, and even short intermission numbers that you could do well without seeking help from others (like singing or dancing). You have to deliver the message of an event or program in a cool and memorable way. Make your presentations unique and interesting so that everyone will listen to every word that comes out of your mouth.
A Keynote speech must be full of significant and important information that are enough to raise the audience’s interests. It must specify the purpose or theme of an organization, special challenges that the organization is facing, and recent accomplishments. Keen research is very important because it can help you develop or create an informative speech. Always remember that a speaker must deliver factual and accurate information, which the audience won’t be hesitant to share with others.
Being a keynote speaker is obviously not easy. You need to do extensive research and brainstorming. Also, it is a two-way interaction because you need to make your audience relate to your ideas. You have to educate and enlighten them in an interesting and fun way. That’s the reason why keynote speakers are well-paid.